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Seminar: How To Develop A Sector Specific Integrated Social Media & Mobile Strategy
http://social-mobile-web-business-conference.com/

Locations: Across UK & Ireland - Venues: Ramada & Henry VIII Hotels - Speakers: Maurice C Flynn & Guests - Verticals: Sector Specific Sessions - Full Details: See Eventbrite Buttons On Right - Price: Only 99 pp!

Agenda:

All our sessions follow a common agenda which is tailored for different sectors via case study examples and sector specific project planning processes …

All Sections Include … Latest Research - New Opportunities - Case Study Examples - Strategy & Measurement - Top Tools - Content Management - Community Building - Influencer Outreach - Data & CRM - ROI & Project Plans - Q&A

Our 1 Day Programme:

Step 1: How To Plan An Integrated Social Media & Mobile Strategy – 1 hour

Key Frameworks & Strategies: To Ensure Your Plan Is Focused, Relevant & Measureable From Day1
Search Engine Optimisation: How To Respond To The Latest Google Changes & Ensure Sustainable Growth?
Google+ : We Look At Who’s Really Using & What’s Really Essential About It?


Step 2: Essential Social Media Monitoring & Brand Reputation Management – 1 hour

Social Media Monitoring & Brand Reputation Management:Know Who’s Mentioning Your Brand & Assess The Risks & Opportunities In Real Time?
Influencer Mapping, Outreach & Twitter: How To Find Your Influencers & Win Them To Your Cause?

Step 3: Creating Content Strategies That Are Successful, Sustainable & Profitable? - 1 hour

Building A Social Website With Blogs & Forums: New Ways To Adapt & Adopt These “Older” Tools For Business Use?


Adapting For Smartphones, Tablets & Apps - How To Ensure Your Business Has A Scalable Plan Not Just An App?
Rich Content, Online Video & Youtube: We Know We Need It – So How To Develop & Deliver A Rich Content Plan Thats Focused, Relevant & Profitable! Adapted, Curated, Created & User Generated Content – Risks & Opportunities?

– BREAK FOR LUNCH –

Step 4: How To Use To Building Relationships, Reputations & Brands … To Extract Business Value? - 1 hour

Expanding The Power Of LinkedIn - Crash Your Recruitment Costs, Find Top Talent, Build A Lead Generating Hub, Integrate Into Your Digital Mix, Tap Into Rich Social CRM Data – Do You Know How?
How Useful Are LinkedIn’s Latest Acquisitions Slideshare & Connected?

What Is Facebook Best For? A Hard Look At What’s Really Working For Businesses There?
How Can We Benefit From Facebook’s Billion Dollar Acquisition Instagram?

Step 5. Scaling Up Success & Driving Business Conversion? - 1 hour

Bookmarking : Digg May Be In Long Term Decline But The Newer Kids On The Block Have Huge Staying Power – Add That To Your Posts!
Pinterest: What’s All The Fuss About? We Look At Where It’s Really Driving Business?
Pay Per Click Ads: Yes They Do Work On Social If Integrated – We Look At How?
Email Marketing: Older Tools Need Rethinking?

Step 6: How To Measurement, Prove ROI & Plan Resourcing? - 1 hour

Metrics & ROI Models
Social Media Regulation & Writing Policies
Project Planning & Resources – How To Be Agile & Deliver?
The Future: Key Trends – Social TV, In Car Systems, Google Glasses … Where Will It End?
End of Official Programme

Networking Drinks (Optional)

http://social-mobile-web-business-conference.com/